Mobile LED Truck Billboard
Client: Insure Our Future campagin for Sunrise Project
Deliverable(s): LED sign slide show/animation
Description: In advance of the Boston RIMs conference, I created a digital truck ad aimed to help educate attendees on major US insurance companies that haven’t taken climate action. The goal is to grab their attention with bold color and powerful imagery that resonates on a personal level, and quickly shows them which companies haven’t taken action so they have this “ah-ha” moment. The LED sign was accompanied by printed ad cards featuring additional insurance companies.
