AutoNews Digital Ads

Deliverable(s): Animated ads for mobile and desktop on AutoNews.com

Client: Consumer Federation of America

Description: In response to the Trump administration and some of the top auto dealers are trying to roll back fuel economy standards, I worked with Consumer Federation of American and Sunstone Strategies to develop animated ads. The ads called out the top auto dealers and encouraged those who oppose the rollback to take action and talk to their members of Congress. The ad ran for two weeks on the homepage of AutoNews.com.